HAWAII SAYS ALOHA TO ANTHROPOLOGIE
Anthropologie opened the doors to its first Hawaii location today at Ala Moana Center. The space is a great mix of the brand's signature bohemian vibe and an island aesthetic (check out that window display!).
Though the whole store feels like you're walking through a chic French boutique, there's actually a few island-inspired touches unique to the Honolulu location. For one, Maui's Shaka Street Soap Works is placed at the front and center of the store, and to the immediate left of the entrance, there's an expanded swim shop featuring a stand up paddle board designed by Hawaii's own Kate Growney of Saffron James. (Both brands are actually sold at national Anthropologie stores as well.) Since Hawaii is a place where you can wear a bikini pretty much all year round, the swim shop is larger here and many of the items are exclusive to this store. Get ready to find some Mara Hoffman must-haves.
The home section is separated into a few different spaces and thoughtfully arranged with tropical plants and details (cute cups just got cuter with the addition of the umbrella).
This gold pineapple candle smells like a pina colada and will make an adorable canister once the candle runs out!
I got the chance to talk to the Petites Buyer who said the Hawaii petites section is one of the largest in the country, which makes sense considering Hawaii's Asian population and visitor market. Below is one of my favorite petite finds.
To me, the store's greatest success is that it creates an atmosphere. Between the size of the space and the amount of carefully curated items in clothing, accessories and home decor, I could literally spend hours inside. Though there's almost 200 stores throughout the U.S., Canada and U.K., the Anthropologie aesthetic aligns well with the free-spirited nature of the islands.
Get your shop on at Ala Moana Center, Level 3, Center Court.