Jasmine Chagnon

Jasmine Chagnon is a Honolulu-based copywriter, editor, and brand storyteller with more than fifteen years of experience shaping the voice of some of Hawaii's most beloved publications and lifestyle brands.

Her career spans both coasts—from the glossy pages of O, The Oprah Magazine in New York to the editorial helm of Ala Moana Shopping Magazine, Modern Luxury Hawai‘i, and HONOLULU Family.

Today, Jasmine focuses on what she knows best: the brands, boutiques, resorts, and hidden gems that are worth talking about. She writes copy that converts, builds email marketing people actually want to read, and crafts editorial that earns its place on the page.

Whether she's developing a brand's voice or building a campaign from scratch, she's drawn to the stories behind Hawaii's people, places, and products—the ones that deserve to be told.

Clients come to Jasmine when they want their brand to sound like itself—only better.

When she's not at her desk, Jasmine is a snack mule for her two boys, at the beach, hunting for treasures on Facebook Marketplace and in thrift stores, and hosting or enjoying an effortless sunset pau hana.

For email marketing management, copywriting, editorial, or newsletter partnership inquiries, contact: [email protected]m