Experience

Founder, AlohaApothecary.com, 2016-Present

  • Founded Hawaii's first and only online natural beauty and wellness shop
  • Curate and market 15+ Hawaii-based brands
  • Write all consumer-facing content, including blog posts, product descriptions, marketing campaigns, social media, etc.

Freelance Web and Print Editor, Honolulu, 2014-Present

  • Create content for the blog and provide social media and email marketing assistance for the Surfjack Hotel & Swim Club
  • Contributing writer and editor for Modern Luxury Hawaii
  • Created lifestyle content for AquaAston.com
  • Contributed to Kukui 'ula's on-property magazine, Herewith magazine and TheSwimReport.com 
  • Founded TheEditHawaii.com (now a personal site)

Editor in Chief, Ala Moana Shopping Magazine, Honolulu, 2012-Present

  • Develop visual direction of 100+ page custom shopping magazine
  • Conceptualize and produce all covers, fashion feature layouts, product pages
  • Research market trends, new product launches and store inventory
  • Write and edit copy for event, news, fashion and dining content
  • Manage a team of freelance stylists, photographers, assistants and interns

Senior Editor, Modern Luxury Hawaii, Honolulu, 2012-August 2016

  • Performed market research for lifestyle and fashion content
  • Planned and assisted on in-market fashion-related photo shoots

Senior Editor, SCENE in NY (defunct), New York, NY, 2012

  • Wrote, researched and edited a Manhattan luxury lifestyle glossy magazine
  • Developed and executed ideas for cover subjects, photo shoots, features and columns

Executive Editor/Blogger, AVENUE, New York, NY, 2011-2012

  • Approved all editorial of Manhattanā€™s oldest society magazine
  • Created online content for AVENUEInsider.com
  • Assisted Creative Director on cover shoots

Healthy Beauty Awards Contributor, SELF, New York, NY, 2009-2010

  • Managed daily operation and organization of the beauty closet
  • Researched and requested products for inclusion in the beauty pages