Jasmine Chagnon is a Honolulu-based editor and copywriter with more than 12 years of experience producing content for print and digital platforms. Think lifestyle editorial, digital advertising campaigns, product descriptions for e-commerce, full website copy and more.

Experience

Freelance Web and Print Editor, Honolulu, 2014-Present

  • Founder and editor, TheEditHawaii.com, @TheEditHawaii

  • Art Director, Eddie Bauer Kids Spring/Summer 2021 Campaign

  • Content writer for website and email marketing, Aqua-Aston Hospitality Group, The Surfjack Hotel & Swim Club and ESPACIO Waikiki

  • Contributing writer and editor, Modern Luxury Hawaii

  • Copywriter, ShopMahina.com

  • Contributing writer, TheSwimReport.com

Senior Copywriter, Ocean Blue Hawaii, Honolulu, 2020-Present

  • Market Honolulu’s premier luxury residential condominiums through website copy, social media, brochures, digital and print advertising

  • Execute strategic marketing campaigns for the retail sector of Ward Village

  • Develop messaging and tone of voice for upcoming residential projects

Editor in Chief, Ala Moana Shopping Magazine, Honolulu, 2012-2020

  • Develop visual and editorial direction of 100+ page custom publication for the world’s largest open-air shopping center

  • Conceptualize and produce all covers, fashion feature layouts, product pages

  • Research market trends, new product launches and store inventory

  • Write and edit copy for event, news, fashion and dining content

  • Manage a team of freelance stylists, photographers, assistants and interns

Founder, AlohaApothecary.com, 2016-2020

  • Founded Hawaii's first and only online natural beauty and wellness shop

  • Curated and marketed 15+ Hawaii-based brands

  • Wrote all consumer-facing content, including blog posts, product descriptions, marketing campaigns, social media, etc.

Senior Editor, Modern Luxury Hawaii, Honolulu, 2012-August 2016

  • Performed market research for lifestyle and fashion content

  • Planned and assisted on in-market fashion-related photo shoots

Senior Editor, SCENE in NY (defunct), New York, NY, 2012

  • Wrote, researched and edited a Manhattan luxury lifestyle glossy magazine

  • Developed and executed ideas for cover subjects, photo shoots, features and columns

Executive Editor/Blogger, AVENUE, New York, NY, 2011-2012

  • Approved all editorial of Manhattan’s oldest society magazine

  • Created online content for AVENUEInsider.com

  • Assisted Creative Director on cover shoots

Healthy Beauty Awards Contributor, SELF, New York, NY, 2009-2010

  • Managed daily operation and organization of the beauty closet

  • Researched and requested products for inclusion in the beauty pages