Jasmine Chagnon is a Honolulu-based editor and copywriter with more than 12 years of experience producing content for print and digital platforms. Think lifestyle editorial, digital advertising campaigns, product descriptions for e-commerce, full website copy and more.
Experience
Freelance Web and Print Editor, Honolulu, 2014-Present
Founder and editor, TheEditHawaii.com, @TheEditHawaii
Art Director, Eddie Bauer Kids Spring/Summer 2021 Campaign
Content writer for website and email marketing, Aqua-Aston Hospitality Group, The Surfjack Hotel & Swim Club and ESPACIO Waikiki
Contributing writer and editor, Modern Luxury Hawaii
Copywriter, ShopMahina.com
Contributing writer, TheSwimReport.com
Senior Copywriter, Ocean Blue Hawaii, Honolulu, 2020-Present
Market Honolulu’s premier luxury residential condominiums through website copy, social media, brochures, digital and print advertising
Execute strategic marketing campaigns for the retail sector of Ward Village
Develop messaging and tone of voice for upcoming residential projects
Editor in Chief, Ala Moana Shopping Magazine, Honolulu, 2012-2020
Develop visual and editorial direction of 100+ page custom publication for the world’s largest open-air shopping center
Conceptualize and produce all covers, fashion feature layouts, product pages
Research market trends, new product launches and store inventory
Write and edit copy for event, news, fashion and dining content
Manage a team of freelance stylists, photographers, assistants and interns
Founder, AlohaApothecary.com, 2016-2020
Founded Hawaii's first and only online natural beauty and wellness shop
Curated and marketed 15+ Hawaii-based brands
Wrote all consumer-facing content, including blog posts, product descriptions, marketing campaigns, social media, etc.
Senior Editor, Modern Luxury Hawaii, Honolulu, 2012-August 2016
Performed market research for lifestyle and fashion content
Planned and assisted on in-market fashion-related photo shoots
Senior Editor, SCENE in NY (defunct), New York, NY, 2012
Wrote, researched and edited a Manhattan luxury lifestyle glossy magazine
Developed and executed ideas for cover subjects, photo shoots, features and columns
Executive Editor/Blogger, AVENUE, New York, NY, 2011-2012
Approved all editorial of Manhattan’s oldest society magazine
Created online content for AVENUEInsider.com
Assisted Creative Director on cover shoots
Healthy Beauty Awards Contributor, SELF, New York, NY, 2009-2010
Managed daily operation and organization of the beauty closet
Researched and requested products for inclusion in the beauty pages