24 Baldwin Avenue, Paia
WHO: Sisters Lisa Letarte Cabrinha and Michele Letarte
WHAT: Internationally-recognized swimsuit and resort wear launched in 2000. Letarte's flagship store opened in Paia, Maui, in 2008 and has since expanded to eight locations across the U.S. Designs have landed coveted spots on Sports Illustrated's Swimsuit Issue, including the cover in 2013.
WEAR: Swimsuits, rash guards, embroidered tunics, breezy cover ups and dresses, beach pants.